FRESH VIBE / BUYER RESOURCES
Korean cosmetics wholesale MOQ and MOV explained
MOQ is a minimum order quantity; MOV is a minimum order value. To assess a quotation, check both the minimum and its scope: a product variant, case, brand, or whole order. Meeting a total order value does not necessarily meet each product or brand requirement.
Fresh Vibe does not publish a universal minimum. Send the products and quantities you are considering so the applicable requirements can be checked.
MOQ, MOV, SKU, and case pack
| Term | Meaning | Clarification to request |
|---|---|---|
| MOQ | Minimum number of units | Does this apply per SKU, case, brand, or whole order? |
| MOV | Minimum monetary value | Which currency, products, and charges count toward it? |
| SKU | A specific product variant | Are sizes or shades counted separately? |
| Case pack | Units supplied together in one case | Can cases be split, or must quantities be full-case multiples? |
Worked examples: the same basket can pass one rule and fail another
Illustrative examples only. All brands, quantities, prices, and conditions in the examples below are fictional. They are not Fresh Vibe minimums, quotations, inventory, or offers.
| Condition | Requested basket | What it means |
|---|---|---|
| 24 units per SKU | 12 units of serum A and 12 of serum B | 24 units in total does not satisfy 24 per SKU. Neither SKU meets its minimum. |
| Full cases of 24 units | 50 units of one SKU | If split cases are unavailable, 48 is below the requested quantity; the next full-case quantity is 72. Confirm whether revising the request is acceptable. |
| USD 500 MOV for each brand | USD 600 of brand A and USD 200 of brand B | The USD 800 total does not satisfy brand B’s separate USD 500 requirement. |
| USD 500 goods-only MOV | USD 450 in goods plus USD 75 freight | A USD 525 payment total does not meet a goods-only USD 500 minimum. |
Can I mix products or brands to reach a minimum?
Ask which minimum can be combined. Mixed SKUs within one brand, mixed brands within one order, and split cartons are different arrangements. Permission for one does not imply permission for the others.
- Can different SKUs contribute to the same brand minimum?
- Does every brand still need to meet its own MOV?
- Must each SKU be purchased in full cases?
- Are samples handled under separate terms?
What to send when quantities are undecided
List your preferred products and estimated units separately, mark your priorities, and identify any acceptable alternatives. State that the quantities are estimates. Do not increase a real purchase simply to match the fictional examples above.
See a completed inquiry example or send your estimates through the inquiry form.
Before accepting a quotation
Confirm the purchasing unit, applicable minimums, actual units, and goods total. Then compare freight scope and other charges separately. Use the quotation comparison guide →